Will AI Search Replace Google for Financial Advisors?

Comparison graphic highlighting Google for Financial Advisors versus AI search, illustrating how financial advisors can leverage Google tools for visibility, marketing, and client growth.

You’ve probably seen the headlines and hot takes like these: “AI is killing search.” “No one uses Google anymore.” “If you aren’t showing up in ChatGPT, you won’t win clients anymore.” I love a hot take as much as the next guy, but let’s put on the brakes a bit. The data doesn’t support this…

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Breaking Free from Hustle Culture

Image of a woman holding her head. Text next to her says "Breaking free from hustle culture"

What would your life be like if you could break free from hustle culture? What would your business look like if it was built around the life you actually want to live? That’s the question we dug into during a recent LinkedIn Live with longtime friend and executive coach, Jason Nachreiner, founder of Ridgetop Consulting.…

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How to avoid a marketing hangover

A blog header image featuring the title “BLOG” and subtitle “Avoiding a marketing hangover” over a photo of a tired, disheveled man sitting at a table with his head resting in one hand, conveying the feeling of exhaustion or a hangover.

Want to avoid a marketing hangover? 🍻 TL;DR: Make sure to create a plan for what you do AFTER a big launch. Not just before the launch. I get it. Launching something new creates a huge rush. There’s so much adrenaline, anxiety, and a (hopefully) healthy balance of fear and excitement. It’s like your whole…

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Why founder-led marketing is your best strategy

In marketing, there’s something called the 95/5 Rule. In short, it assumes that (especially in B2B) only 5% of your addressable market is actually “Ready to buy” at any given time. That might be disheartening for you, because if we’re all honest with ourselves most companies put all their energy into that 5%—and end up bludgeoning…

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