Do I Need a New Website?
Some days it seems like very marketer on Earth wants to sell you a new website. So how do you know when you actually need one? How do you decide if you need a rebrand or just a simpler website update? Or none at all! Here’s the quick Litmus test: Step 1: Review your traffic…
Read MoreHow Advisors Can Build an Efficient Process for Creating and Publishing Content in 2024
Studies have shown that companies that publish blogs several times a month have a 16% higher rate of reaching their marketing goals than companies that publish less than once a month. However, there is a lot of friction in the content production process, and as a result a lot of advisors don’t publish very…
Read MoreHow Can Advisors Position Their Digital Marketing to Engage Business Owners Better?
Marketing to business owners is serious business. They’re busy, stressed, overworked and generally take their time when making big decisions. That being said, business owners make great clients. They typically place a high value on an advisor’s input and the relationship has a lot of potential for growth. It’s no wonder so many advisors name…
Read MoreBeyond the Logo: How a Rebrand Turns Identity into Impact with Corey Westphal
Watch the On-demand Webinar, “Beyond the Logo: How a Rebrand Turns Identity into Impact” In this webinar you’ll learn how to: What went into Mobile Assistant’s decision to update their brand identity How the updated brand has impacted the company and its marketing and sales What advisors should know about a rebrand before they decide…
Read MoreBehind the Scenes with Three Crowns: What Does a Custom Advisor Website Look Like?
What makes a great advisor website? It’s easy to point to a website and label it “good” or “bad,” but getting to the root of why it has that effect is often more difficult. Perhaps that’s due to the sheer amount of websites we see in our daily lives – one recent report found that…
Read MoreWhy Emotional Intelligence Leads to Referrals: How to Build Trust, Proactively Communicate and Increase Your Referrals in 2024
Watch the On-demand Webinar, “Why Emotional Intelligence Leads to Referrals: How to Build Trust, Proactively Communicate, and Increase Your Referrals in 2024” In this webinar you’ll learn how to: Develop the authentic self-confidence necessary to be an effective communicator Connect with female prospects and clients, which is key to firm growth Communicate proactively with clients’…
Read MoreLooking Ahead to the 2024 T3 Conference
The 20th annual Technology Tools for Today Conference is just two weeks away. As we look ahead at the agenda for the 2024 T3 Conference, there’s a mix of the new along with the expected that has us excited to take part in this year’s activities. If you’re still on the fence about attending, here’s…
Read MoreThe Role of Custodians and Digital Marketing in Advisor Efficiency, with Tony Stich of Entrustody
“On the Circuit” is a podcast where conversation sparks innovation, hosted by Johnny Sandquist from Three Crowns Marketing. This season, his guests include industry conference attendees from across the country. Why settle for good enough when the potential for more success requires very little adjustment? By applying digital marketing tactics — podcasts, websites, or videos…
Read MoreWhat’s Your Niche? 4 Steps to Help Financial Advisors Who Are Looking to Find ‘Their People’ in 2024
The new year often means a fresh start – it’s a (metaphorical) blank slate that inspires us to take action and conquer obstacles with newfound determination. For financial advisors looking to grow their book of business, these first few months of the 2024 season are a great time to channel that energy and focus on…
Read MoreWhy Longevity Planning is the New Financial Planning, with Keena Pettijohn of Lifelogixs Strategic Consultancy Group
“On the Circuit” is a podcast where conversation sparks innovation, hosted by Johnny Sandquist from Three Crowns Marketing. This season, his guests include industry conference attendees from across the country. Financial planning is out, longevity planning is in. More than just a word swap, longevity planning takes into consideration a client’s health and ensures there’s…
Read More